Cosira Way

The brainchild of John da Silva Junior, Chief Executive Officer of the Cosira Group, the ‘Cosira Way’ is a ‘built-to-last’ approach to the corporate mindset, ethos and daily operations.

It is an approach which is led by the example of management, and encourages those who adhere to it to closely and continuously re-evaluate their culture, way of doing things, and their competitive positioning, in order to consistently improve and ensure world-class performance, in all aspects of the organization (including operations, finances, marketing and human resources), and at all levels.

Cosira has identified three key areas where this continuous improvement approach will be targeted, namely, throughput, inventory and operational expenditure. Senior management will act as internal ambassadors of this approach – the Cosira Way – throughout all levels of the organisation, working each and every day to truly make it ‘The Construction Solutions Group’ of choice in the South African steel industry.